In simple words, contextual links are acquired just by providing a link to your website to a company offering contextual link building service. In some cases, companies also ask you for the keyword which is to be optimized. Few propositions are sent after getting the keyword and links are made available on the network of blogs maintained by a company after receiving the payment. In case a page is moved to another location, your links also tag along. It means that your links will remain active as long as the site or blog exists.
• The effectiveness of links suffers greatly if they are tagged as paid links by the search algorithm for the help www.thesearchengineprimer.com. But, that's not the case with contextual links because it is literally impossible to determine if they are paid links or not.
Although link building has always been considered as a way to improve your ranking, but, contextual links work differently. Because of the human touch involved in them, they become much more effective than reciprocal links. Another good thing about these links is that they are for life.
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