A small business website has the advantages over print media such as catalogs or flyers, as it can easily be kept up to date, and generally the costs are lower than traditional media. Potential and existing customers from all over the world can access your business information and products at a time which suits their lifestyle. Publishing and Promoting your website. Broken down into steps, and approaching each separately, the new website is not an insurmountable task. A few more words on each of the steps to get you headed in the right direction. Deciding whether to Do It Yourself or outsource to a design and development company. This decision may well be dictated by budget and your own level of expertise. If you decide to outsource, evaluate the firm before making any commitments. If you have not done so already, or your design company has not arranged it, research and buy web hosting for your startup business website. This is equivalent to renting a space on the internet for your website. First, consider your competitors - if you don't build a website, you can be sure that they will be capturing your potential customers with their site. With online business, ecommerce and informational sites growing so rapidly, can you really afford to miss out on that share of the market? In 2007 alone, UK internet shopping topped £100bn according to IMRG, a leading UK e-retail organisation. It is not only end user purchases, but business to business sales are also growing.
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